Everyone plays Aces, Kings, and Queens, some with almost any other.
The "Momma Bear or Queen" will be the most fierce card in the deck. Even Q7 or Q8 (unsuited) is a great hand to some players. To that extent, one of these 3 cards will hit the board about 50% of the time.
If you have one of them, you need to be aware of the ones you don't have, that end up hitting the board. If you don't have one, odds are better than 50%, someone does. Having 2 of them, AK, AQ, KQ, gives you the opportunity to gamble pre-flop. They are still just drawing cards, so don't go crazy, but most payers are not likely to throw them away pre-flop, regardless of the bets and raises.
An Ace, King, or Queen will hit the flop about 50% of the time, so if it didn't show up, there's a good chance it will by the river. If you have the Queen and a good kicker and it hits the flop, you need to bet it to eliminate those who are waiting for their Ace or King to hit. The King is not so bad because you can usually chase it away, but people just love to hold on their Ace, especially if their other card already hit the flop.
After the flop:
Now we are down to betting into 4th street, or betting after the flop, so we are talking outs vs outs. You have one of the top 3 cards and are still in the hand because the betting has been low or everyone is just checking and waiting for their card. You have 3 outs or about 14% to hit your card vs 28% that one of the others will hit. 2 to 1 against you. If you are in the lead, you need to at least make a value bet, but that gives 3 to one odds, so you will likely be called. Bet the pot and give 2 to one, and you may also be called. You need to chase them away with about 1 and a half times the pot to 2 times the pot to put some pressure on them. If you have AK, AQ, KQ and one hits, your odds are reversed, but 3:1 odds are the minimum you are looking at. In order to play any of these, you need a deep stack or you are just gambling.
4th Street (Turn)
Betting into Fifth street, the odds are worse. 12:1 for you and only 6:1 for the others. Holding an Ace is optimal and preferred to holding the King or Queen. Even holding KQ and waiting for one to fall on the river is a big gamble, even with 8:1 odds to hit the King or Queen.
5th Street (the River)
You have what you have. Bet into weakness or check and determine what either of you have to lose.
I NEVER BLUFF